A “business shower,” a term that borrows from the commonplace baby shower but instead refers to a new business, garnered attention. ... “Instead of baby showers, let's host Business Showers. When a friend starts a business, we all come together, congratulate them and bring resources for their business.”
The very first step to web presence is to have a company. A Facebook business page is a start, but ideally, you want a website.
While keeping existing customers happy is essential, bringing in new customers helps your business grow and ensures a healthy baseline of revenue even when customers do not return.
Blogging - Podcasting - Social Networking - Local Advertising
Understand your target customer
“Look at the characteristics of your best existing customers and organize that list into at least one profile based on shared characteristics,” said David Hoos of The Good.